That new direction is going to be thrust into the spotlight next week at Apple’s “It’s Show Time” event, where the company is expected to unveil two big new subscription services: a TV service for original shows and movies, and an Apple News service that will bundle together premium news sources and magazines.Īpple’s services business brought in over $10.9 billion during the most recent quarter, setting records in “every geographic segment” in the process, according to Apple CEO Tim Cook. More than ever, Apple wants to sell people constant, ongoing subscriptions for things they can do on their phones. In recent years, iPhone sales have begun to plateau, and now Apple’s services business - which encompasses everything from the App Store to licensing deals - is being positioned as its next big frontier for revenue growth.
